Brand Guidelines, v2.0, May 2026, social@wrxstack.com

The wrxstack
identity system.

The brand kit: mark, wordmark, color, type, voice, and the rules that hold everything together. If a placement isn't covered, talk to social@wrxstack.com before inventing one.

Read as: "work-stack"
Category: Enterprise AI work platform
Domain: wrxstack.com
Pattern: *.wrxstack.com
Signature: Coral x, the AI multiplier
Mark: The 5-bar stack
Type: Bricolage, Fraunces, Inter Tight, JetBrains Mono
Stewards: Brand & Platform

01, Story 02, The mark 03, Wordmark & lockups 04, Color 05, Type 06, Formats 07, Voice 08, Don'ts 09, Clear space & min size 10, Inventory → Logo kit → Brand inbox

01 / Story

The name
and the signal.

wrxstack is work × AI × stack. The vowel is dropped because the brand is built to fit any product, any company size, any workflow, a typographic blank slot. The x takes its place: the AI multiplier. The stack is literal, a unified hub of AI-native work products under one identity.

01, WORK

The operating system for how work runs.

Tasks. Projects. Docs. CRM. Inbox. Meetings. Contracts. Every surface a knowledge worker touches, reimagined AI-first, on one platform.

02, X, THE AI MULTIPLIER

The xcompounds the team.

Frontier models, fine-tuned for work. Agents that close tickets, draft contracts, summarize meetings, ship updates, under your auth and audit trail.

03, STACK · SMB → ENTERPRISE

5 seats or 500.
Same stack.

SSO and an audit log, with encryption in transit and at rest on every plan.

02 / Identity

The mark.

Five horizontal bars stacked top to bottom, forming a typographic "stack" silhouette in a softly rounded tile. The mark reads from a 16-pixel favicon to a billboard, holds in one color, and is the only piece of the identity that should ever appear without the wordmark.

Primary, ink tile, paper bars

TILE #14110E · BARS #F4F1EA

Reverse, paper tile, ink bars

TILE #F4F1EA · BARS #14110E

Coral signature

Cream surface, ink mark

Mono, ink only

Mono, paper only

ANATOMY

Five bars, one stack.

Container 100 × 100 units, 22u radius.
Five bars, 4.5u, 4.5u, 20u, 4.5u, 4.5u tall.
Bar widths grow from 24u → 40u → 56u inward.
Vertical rhythm 10u between rows.
Bars symmetrical around the center axis.
Cap height 64u, 18u clear space top & bottom.

When the mark sits inside a tile (favicon, app icon, lockup) the container becomes the tile. When it sits free, the 22u radius defines the clear-space boundary, see §09.

03 / Identity

Wordmark & lockups.

Set in Bricolage Grotesque 600, lowercase, tight tracking (-0.055em), optical size 96 for display. The x is the only character permitted to take the signature coral. Use the wordmark alone for the long logo; combine with the mark for product lockups; reserve the stacked lockup for square placements.

wrxstack

Horizontal lockup, light

wrxstack

Stacked lockup, cream

wrxstack

Wordmark, reverse on ink

wrxstack

PRODUCT LOCKUPS · THE STACK

Every module on the stack inherits the same lockup pattern. The module name sits in front, paired with the canonical wordmark. Always lowercase. Always the canonical coral x.

Assistant · wrxstack

FLAGSHIP AI ASSISTANT · PART OF ATLAS

Tasks · wrxstack

SELF-ROUTING WORK ITEMS · PART OF ATLAS

Projects · wrxstack

ADAPTIVE PROJECT PLANS · PART OF ATLAS

Docs · wrxstack

GENERATIVE WORKSPACE · PART OF ATLAS

CRM · wrxstack

SELF-UPDATING PIPELINE · PART OF ATLAS

Inbox · wrxstack

TRIAGED & DRAFTED EMAIL · PART OF ATLAS

Meetings · wrxstack

MEETINGS & RECAP · PART OF ATLAS

Contracts · wrxstack

CONTRACT REVIEW & E-SIGN · PART OF ATLAS

Forms · wrxstack

CONVERSATIONAL INTAKE · PART OF ATLAS

04 / System

Color.

Two-and-a-half base colors: Stack Ink (warm near-black), Stack Paper (warm cream), and the Coral signature, used sparingly as the brand accent. Steel and Mist support text and surfaces. No gradients in identity contexts.

Stack Ink

#14110E, oklch(15% .01 60)

Primary text, reverse BG

Stack Paper

#F4F1EA, oklch(96% .008 80)

Primary BG, light surface

Coral, signature

#FF5A1F, oklch(67% .19 38)

Accent only, ≤ 8% of layout

Cream

#EDE8DD

Surface, card

Steel

#5A5650

Secondary text

Mist

#D5D0C2

Rules, dividers

RULES

Coral budget

≤ 8% of any layout. The x in the wordmark, one CTA, one accent moment. Never a wash.

No gradients

In identity surfaces. Products may use single-color tints internally, never on the mark.

Contrast

Ink on Paper = 17.4:1. Coral on Ink = 5.6:1. Coral on Paper = 3.4:1 (mark or large display only).

05 / System

Typography.

Four families. Bricolage Grotesque is display, confident, geometric, optical-size aware. Fraunces is the serif accent, used in italics for emphasis. Inter Tight handles body. JetBrains Mono handles labels, eyebrows, code, anything technical.

Display, 600, Bricolage

Stack what you do.

Display, italic, Fraunces

Tools that compound the team.

H2, 600

One account. Many products.

H3, 600

CRM, contracts, meetings, search.

Body, 400, Inter Tight

A unified AI-native platform for everything a team does. Sign in once. Use any module. The platform grows; your account stays the same.

Mono, 500, JetBrains

atlas.wrxstack.com · $0.00 / forever · SSO included

Caption, eyebrow

Updated may 2026, brand & platform team

06 / Formats

Every logo,
every place.

From a 16-pixel browser tab to a billboard on the 101. Below: a tour of the most-used placements. The full kit lives on the logo page, with download links and per-surface usage notes.

16 : 9, OG CARD · TITLE SLIDE

wrxstack

The AI operating system for work.

wrxstack.com

4 : 1, EMAIL BANNER · BILLBOARD

wrxstack

Enterprise AI

9 : 16, MOBILE SPLASH

SQUARE

AVATAR

FAVICON

APP ICONS · SOCIAL · FAVICON

EMAIL SIGNATURE

wrxstack

Farhan Khan

Founder

hello@wrxstack.com, wrxstack.com

240 × 240 MARK · CORAL ACCENT RULE

07 / Voice

How wrxstack talks.

Confident, technical, AI-fluent without the hype. Speaks to a CIO and a junior PM in the same paragraph. Product names are nouns. Verbs are precise. We claim what the AI does and say plainly what it doesn't. No "revolutionize." No "unleash."

VOICE 01

Precise.

Specifics, not adjectives. Number of seats. Latency in ms. Tickets closed per hour. Specifics earn trust; adjectives don't.

"Drafts a reply in 1.4 seconds." → not → "Lightning-fast AI replies."

VOICE 02

Honest about AI.

Name the model family. Surface confidence. Let the user audit, edit, override. The AI is a colleague, not an oracle.

"Drafted by Claude. Review before sending."

VOICE 03

Enterprise-fluent.

SSO, audit logs, and DPA, named correctly, the first time. We don't translate enterprise into baby talk.

"SAML 2.0, TLS 1.3, and a signed DPA."

HEADLINE · IN VOICE

AI that compounds the work your team already does.

One identity. One stack. Frontier models, fine-tuned for work. From a five-person team to a much larger rollout, same product, same baseline, same *.wrxstack.com.

08 / Rules

Don't.

The mark and wordmark are tuned. These violations are the most common ways they get untuned. If you find yourself reaching for an effect that isn't shown earlier in this document, the answer is no.

DON'T 01

Don't rotate. The stack is horizontal, always.

DON'T 02

Don't stretch or distort. Uniform scale only.

DON'T 03

Don't place the mark on rainbow gradients.

DON'T 04

wrxstack

Don't change the x color. Coral, ink, or paper.

DON'T 05

wrxstack

Don't reset the wordmark. Bricolage 600.

DON'T 06

WRXSTACK

Don't capitalize. The wordmark is always lowercase.

DON'T 07

Don't add shadows, glows, or bevels.

DON'T 08

Don't tint bars on coral. Paper or ink only.

09 / Rules

Clear space &
minimum sizes.

Clear space around the mark equals one bar-height (4.5u, about 22% of the mark's height). The wordmark requires the x-height of its lowercase as clear space. Below the minimum sizes, switch to the mono mark.

MINIMUM SIZES

Mark, color

24 px

Mark, mono

16 px

Wordmark, digital

14 px

Wordmark, print

10 mm

Horiz. lockup

120 px wide

Stacked lockup

64 px tall

10 / Inventory

What's in the box.

Every asset, the file it ships as, and where it gets used. SVG masters scale to anything; PNG and ICO are exported from the masters. Full kit at /logos.

Asset	Format	Filename	Used on
Mark, ink tile, paper bars (primary)	SVG	mark/mark-ink.svg	Header, favicon, default
Mark, paper tile, ink bars	SVG	mark/mark-paper.svg	Light placements
Mark, coral signature	SVG	mark/mark-coral.svg	Sponsorships, awards
Mark, white bars only	SVG	mark/mark-white.svg	On color, on photo
Mark, glyph (no tile)	SVG	mark/mark-glyph.svg	SVG sprite, inline
Wordmark, ink	SVG	wordmark/wordmark-ink.svg	Long logo, web, doc
Wordmark, paper (on dark)	SVG	wordmark/wordmark-paper.svg	Dark surfaces
Wordmark, mono ink	SVG	wordmark/wordmark-mono-ink.svg	Single-color print
Wordmark, mono paper	SVG	wordmark/wordmark-mono-paper.svg	Single-color reverse
Horizontal lockup, light	SVG	horizontal/logo-horizontal-light.svg	Default product
Horizontal lockup, dark	SVG	horizontal/logo-horizontal-dark.svg	Dark surfaces
Horizontal lockup, mono, ink	SVG	horizontal/logo-horizontal-mono-ink.svg	Print, 1-color
Horizontal lockup, mono, paper	SVG	horizontal/logo-horizontal-mono-paper.svg	On coral, on photo
Stacked lockup, light	SVG	stacked/logo-stacked-light.svg	Square placements
Stacked lockup, dark	SVG	stacked/logo-stacked-dark.svg	Square, on dark
Square, ink	SVG	square/logo-square-ink.svg	Social avatar, marketplace
Square, paper	SVG	square/logo-square-paper.svg	Light social
Square, coral	SVG	square/logo-square-coral.svg	Sponsorship
Banner, ink (3:1)	SVG	banner/logo-banner-ink.svg	LinkedIn header, OG
Banner, paper	SVG	banner/logo-banner-paper.svg	Light banner placements
Banner, coral	SVG	banner/logo-banner-coral.svg	Signature swag, billboard
App icon, ink	SVG	app-icon/app-icon-ink.svg	iOS · Android, PWA
App icon, paper	SVG	app-icon/app-icon-paper.svg	Light theme
App icon, coral	SVG	app-icon/app-icon-coral.svg	Limited edition, launches
Favicon	SVG	favicon/favicon.svg	Browser tab
Favicon, ink tile	SVG	favicon/favicon-ink-tile.svg	Dark browser chrome
OG, default	SVG · PNG 1200×630	og/og-default.svg	Social previews

Need an asset?

Download every logo
and lockup.

The logo page has every variant: mark, wordmark, lockup, square, banner, app icon, favicon, with usage notes and downloads. Questions: social@wrxstack.com.

Open the logo kit →Email brand@Press kitv2.0, May 2026, maintained by Brand & Platform

The wrxstackidentity system.

The nameand the signal.

The operating system for how work runs.

The xcompounds the team.

5 seats or 500.Same stack.

The mark.

Five bars, one stack.

Wordmark & lockups.

Color.

Typography.

Every logo,every place.

How wrxstack talks.

Precise.

Honest about AI.

Enterprise-fluent.

AI that compounds the work your team already does.

Don't.

Clear space &minimum sizes.

What's in the box.

Download every logoand lockup.

The wrxstack
identity system.

The name
and the signal.

5 seats or 500.
Same stack.

Every logo,
every place.

Clear space &
minimum sizes.

Download every logo
and lockup.